For many organizations, the days of giving face-to-face presentations for every meeting are over. Though face-to-face meetings are still a powerful communications tool, conference organizers, marketing teams, and B2B sales people can attest that virtual presentations are here to stay. However, attempting to simply give the same presentation online as you would offline is likely to result in a disappointing presentation that neither engages nor impresses your audience.
Throughout this article we’re going to look at some practical ways your teams can make an impact in an online era. If you want even more detail, we’ve compiled this, and more, in a report you can download for free:
Click here to download the report
These days web conferencing platforms are widely available, affordable, and really pretty good. But what effort is involved in making your in-person content online-ready? Sadly, we’re not talking about a lift and shift here, and to understand how content needs to change, we need to understand the differences between in-person and online presentations.
| In-person | Online | |
| What do you have? | A presenter, their slides, an audience in the same place | A presenter, their slides, an audience in different places |
| Presenter | Presenter can make the most of body language and presence. | Presenter lacks presence and gravitas from their tiny thumbnail window. |
| The presenter gets live feedback from the audience. | An audience on mute gives no feedback, presenter can feel they’re speaking into the void. | |
| Slides | The presenter can interact with the slides to direct attention. | Presenters can’t interact directly with their slides. |
| The audience can see slides and presenter at once. | The audience has to flick back and forth from presenter to slides. | |
| Audience | Social convention means audience members are unlikely to walk out – so they’re always present. | The audience can be totally unobserved and are subject to any number of distractions. |
| A live audience shares its energy – laughter, applause. | If someone tunes out, the rest of the audience can’t bring them back in. |
All of this means that both the presenter and the slides must work much harder if they’re to keep audiences engaged, and that means the content you have for your face-to-face audiences has to change if it’s to be effective in an online setting.
In a sense all presentations can be thought of as the struggle of compelling content against distraction. Take a presentation online and it’s both harder to make the content compelling – because the presenter and slides aren’t in the room but just showing on a small screen – and harder to avoid distraction – because the audience are much freer to go off and do other things. So all we need to do is eliminate distraction and make our content compelling!
Your audience is in high demand: there are people wanting urgent responses to emails, friends trying to decide where to go for pizza that evening, the dog chewing the blinds – again. That means you, as a presenter, need to be on your a-game if you’re going to capture and hold the attention of your audience for the duration of your online session. For that you need a great set-up so you can present confidently without fear of interruption, but also so that your audience doesn’t have to work too hard to hear you or see you, and so that they can’t get distracted by trying to figure out what laundry you have hanging up behind you.
We all remember the viral clip of Professor Robert Kelly being interrupted by his delightful children. Whether you’re presenting from a home office or from the office, ensuring you have the right set-up to host and attend meetings is a must. It’s not just about locking the door and throwing a smart jumper over your pyjamas, your online meeting set-up needs a little more thought. Here are some of the main things you should consider:
There are lots of online meeting platforms out there. Different platforms suit different organisations, but if you’re in a hurry to find the right one for you, we have a handy comparison table on page 6 of our report that you can use to review your options. It’s worth noting that Microsoft Teams is making a big push to help with slower connections (although it may not be a problem in a corporate office setting) by allowing you to share a PowerPoint file directly from OneDrive or SharePoint. That reduces the bandwidth requirements compared to full screensharing, which makes things much clearer and smoother for your audience.
The other side to running successful online sessions is to create compelling content. Even if the presenter is doing all they can to engage their audience, it still won’t be enough if their slides are a bit boring and plain. This means your slides need to be designed well and be animated.
When it comes to design as a starting point, it’s easy enough to work out what we shouldn’t do: dull text-heavy slides that stay on screen for minutes at a time with nothing moving or changing. All you need is a monotonous voice in the background, and you’ve got a first-class remedy for insomnia. But, when you open PowerPoint and see the ‘click to add text’ prompt tempting you into a deep mire of PowerPoint hell, it can be really difficult to know what to do instead.
We have a wealth of presentation inspiration for everyone, from the entry levellers dipping their toes into PowerPoint, to those with real design know-how looking to get the golden ratio involved.
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Presentation slides should always be visual, otherwise you just have a presenter giving a speech with a rubbish backdrop. But even if you have beautiful slides, if they aren’t dynamic, don’t have movement then you’re still asking your presenter (remember, the tiny person in the small window in the corner of a screen) to carry the energy of your session alone. If something is changing frequently on screen, audiences are likely to keep paying attention. Leave things static for too long and they’ll drift off. We think every 20 seconds is about the right frequency for something to change on screen, certainly no more than 30 seconds. These changes could be a major build, or a new slide. It seems like a lot of animation, but it really doesn’t feel like it for the audience. If animation seems scary, or worse cheesy, try to put those preconceptions aside. Animation doesn’t need to be a mystery and your audiences will be endlessly grateful that you put in the time to figure it out. We’ve got some great tips and hacks you can learn in a matter of minutes that will transform your static slides into dynamic content with just a few clicks!
Presentation animation resources
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With online meetings it’s worth adding a note about webcam etiquette. Throughout this paper, we’re assuming you’ll use webcam, but we can be a bit more nuanced than that.
Online presenters need to avoid monotony. We used to think that for some presenters the best way to do that was to work hard to develop and refine a natural-sounding script. If you aren’t using video while you present slides, then there’s no risk of being seen reading. But very few people can deliver even the best script in a convincingly natural way. So, our advice is to:
To break up monotony further, consider playing around with the way you structure your content, and the format you use to present it.
Even with the best presentations, virtual events aren’t the same as their in-person equivalents: sales meetings can, however, come much closer. Online sales meetings can still feel quite intimate, people can jump in when they have a question or comment and, if you’re using webcams, you’ll probably be able to see the other people too.
But you still have to modify your approach…
The problem: in a sales meeting, your prospects are visible on webcam; because they’re observed it makes them less likely to be distracted, but that level of focus required much more energy. If you overwhelm them with too much information at once, they’re going to tune out and disengage from the content, no matter how visual it is.
The solution: Split your whole presentation into 3-4-slide sections and present based on what topics the prospect is most interested in, or where you see you can add most value. This keeps the pace and the energy of the meeting high, and you’re communicating to the prospect that you’re first and foremost concerned with their needs.
You can create a ‘visual conversation’ by presenting sections of slides then exiting the presentation and finding the next relevant section. Or you could create a menu slide and use hyperlinks so you can easily navigate around your presentation without having to exit show mode to find the slides you want.
If you want the low-down on how hyperlinks work, then check out this video tutorial.
Compared to sales meetings, events are much harder to move online without some people feeling they are missing out. This is partly because conferences aren’t just about the presentations and talks. People attend events for swag, networking, and the chance to learn from other delegates.
You also no longer have everyone’s undivided attention. Calendars fill back up again. Out-of-office messages get switched off. So what do you do? Here are three practical ways make your online sessions as effective as possible:
Hybrid events aren’t new, but audience expectations have changed. Typically, people dialling in were somewhat ignored, but what was tolerated then won’t be tolerated now! The way to create compelling content is the same as when you’re presenting remotely: meaningful visuals, animation to impart meaning and keep things moving, interactions to help with pacing. It’s your set-up that needs some serious thought.
That said, how can you improve the hybrid presentation experience?
Make sure your audience can hear and be heard: Sound for hybrid presentations can be tricky because usually room conference phones are not great and having multiple mics open in the room at once can cause feedback. A Bluetooth mic can work well but only if you can manage muting and unmuting the room conference phone and your own mic when your audience want to ask questions. Don’t just assume that people joining remotely can hear – run a soundcheck beforehand.
Make sure your audience can see and be seen: Not only should your audience be able to see you, they should also be able to see other audience members and be seen themselves. With a single display room, use the display to show slides and (in a small view) the online audience. You might need to extend the presenter’s screen. If possible, use a webcam to make those in the room visible to those who aren’t. If you’re using two cameras one should show the presenter and the other show people in the room. Microsoft Teams is really trying to push this, with new views and layouts that allow remote audience members to be on the screen next to the main slides.
Leave the meeting chat on and use it: It’s important that your audience can ask questions and provide feedback. Have someone monitor the chat, field questions for the presenter, respond etc. Only encourage people in the room to join in if it doesn’t distract the presenter.
Consider having multiple presenters: Having one presenter in the room and one remote can ensure you’re not ignoring online audience members. The remote presenter can monitor the chat, respond to some points, advocate for the remote audience and present some of their own content to make it clear that remote participants are equal.
We’ve covered a lot in there, but to summarise, here are some key takeaways to remember:
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Curtis Waycaster Smith & Nephew
Hi Hannah,
The article references a comparison table of different online platforms for online meetings but I can’t see it, or a link to it.
Please could you point me towards the table?
Many thanks.
Hi Deanna – you can see the table on page six of this report – https://www.brightcarbon.com/wp/wp-content/uploads/2020/03/Moving-Presentations-Online-3-13.pdf.
I suspect it’s going out of date by the hour, but it gives a good starting point at least.
The text in that graphic of what to consider is too small to read (ironic?) on my 13″ laptop. Is there a larger version you can add that users can click on? Thanks.
Connie
Hi Connie – thanks for reading, and for the feedback. That image is now clickable, taking you to a full size version.