Jan 2025

Why when we come out of a presentation can we sometimes not remember a thing? Are there simple ways to avoid wiping your audiences' memory? Here are five ways you can improve your next presentation just by doing some thinking of your own…

Jan 2025

A presentation is a talk in which a ‘product, idea, or piece of work is shown and explained to the audience’ (Oxford English Dictionary), often including a ‘verbal report presented with illustrative material such as slides, graphs, etc.’ (Collins Dictionary). So, how can we define the related term ‘sales presentation’?

Jan 2025

Many of the principles of ballroom dancing can be applied to presentations. I’m not suggesting you break into a Quickstep whilst reporting financial results or wow new prospects with an Argentine Tango, but instead, you take heed of how dancers are able to present themselves effectively, keep the audience entertained and make an impact in just 2 and a half minutes.

Jan 2025

The typical sales presentation is too long, too hard to follow, and all about "me". The introduction is all about "me" not "you". The audience don't know how to fit the information they are given to the wider structure. Benefits come right at the end, when everyone stopped listening already. Let’s turn this approach on its head with a more effective sales presentation outline.

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