Pitch Anything is a fascinating book. It’s about how to pitch, but much of it is about everything around the pitch – prospects who keep you waiting, decision makers who leave early, or even executives who sit drawing pictures while you are talking to them.
Any one of these 13 sales messaging mistakes could be costing you money. From failing to find persuasive messaging, to telling your story in a boring way that makes prospects switch off, to arming sales people with the wrong sales tools - if you make these mistakes, your sales will suffer.
Why is it important to focus audience attention on what's happening on your slides and how do you do this when using a very large screen?
Use this quick tutorial to make images transparent in PowerPoint, regardless of which version of the program you are using.
Too many self-styled experts don't clearly recognise that there are many different types of presentations. What works in the ballroom may not work in the meeting room.
Do you hate presenting? Have you spent time working on your presentation skills? It probably didn't work. Good news. It's not your fault.
The concept of worldbuilding is a helpful tool to use when creating presentations, not only to manage audience attention, but to make sure that no noise distracts from your message.
Before sitting down to write a sales presentation, it’s first necessary to understand what kind of a change you want your prospects to make. To do this, you need to understand what they are doing now, and what you are asking them to do instead. With this understanding, you can set clear (and SMART) sales presentation objectives.
Most of the time, an introduction doesn’t need a slide explaining who your company is, or who you are. The best way to build credibility isn't to talk about yourself for five minutes, but to talk about your prospect's challenges and concerns in an intelligent and insightful way. There are plenty of clueless salespeople from large companies, so being big isn't enough.
Ever wanted to get more out of your PowerPoint animation? Here's a trick you can use to make PowerPoint animations more versatile. I used it to recreate the elegant motion of pendulums in a Harvard Sciences Lecture Demonstration.
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