Too many self-styled experts don't clearly recognise that there are many different types of presentations. What works in the ballroom may not work in the meeting room.

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Do you hate presenting? Have you spent time working on your presentation skills? It probably didn't work. Good news. It's not your fault.

The concept of worldbuilding is a helpful tool to use when creating presentations, not only to manage audience attention, but to make sure that no noise distracts from your message.

Before sitting down to write a sales presentation, it’s first necessary to understand what kind of a change you want your prospects to make. To do this, you need to understand what they are doing now, and what you are asking them to do instead. With this understanding, you can set clear (and SMART) sales presentation objectives.

Most of the time, an introduction doesn’t need a slide explaining who your company is, or who you are. The best way to build credibility isn't to talk about yourself for five minutes, but to talk about your prospect's challenges and concerns in an intelligent and insightful way. There are plenty of clueless salespeople from large companies, so being big isn't enough.

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Ever wanted to get more out of your PowerPoint animation? Here's a trick you can use to make PowerPoint animations more versatile. I used it to recreate the elegant motion of pendulums in a Harvard Sciences Lecture Demonstration.

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The opening is a great place to try to teach prospects how to see the world with your sales presentation. This article provides a template for your sales presentation opening, to help you display understanding and influence your prospect.

For a sales tool to be effective, it needs to work for those expected to use it. This means that sales tools designed for a new sales team need to capture the sales pitch that the charismatic leader gives – but not to reply upon being a charismatic leader to work.

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Love the idea of visual slides, but feel you can’t use a visual approach as your content is too technical? Find yourself falling back on bullet points, as your ideas are too complex for simple visuals? Think again!

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I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.