Feb 2025
  • Comments: 3

I spend a lot of my time with clients helping them to craft persuasive sales presentations. When I ask the right questions - and clients really think about the right answers - the process runs like a dream. Here are the top 10 questions to ask when you want to write a winning sales presentation.

Feb 2025
  • Comments: 26

Can a PowerPoint user be converted to Keynote? Is this the perfect excuse to use his Mac more? And how well do these presentation technologies work on iPad? As more users bring Macs to work comes the question: ‘Can we do this on Keynote?’ We answer.

Feb 2025

    How do you identify, and then use, the key messages for your sales presentation? How do you get the right sales presentation messages? This post looks at how to make sure your sales messages are relevant, and differentiated.

    Feb 2025

      If you want a quick and free way to create pretty presentations on your iPad - that can be exported to PowerPoint - you’ll be hard pressed to find a simpler solution than this. But just remember that not every presentation topic lends itself to slides that just show pretty pictures behind short bullet points.

      Feb 2025

        There are essentially two ways to write a value proposition for a sales presentation. The first is the top-down value proposition process, and the second is the bottom-up value proposition process. Either way, sales presentations ought to be structured around a clear value proposition statement so that they state how prospects benefit by choosing your solution.

        Feb 2025
        • Comments: 2

        What's your cost per opportunity? How many opportunities do you create each month? And then how much did you spend on your sales presentation - the sales tool that actually helps tell your sales story and communicate value to prospects? Nothing?

        Feb 2025
        • Comments: 1

        Sales presentations don't exist in a vacuum. They are delivered as part of sales meetings. What's an effective agenda for a sales meeting? When does it make sense to present? Is there a one-size-fits-all answer, or do things change as we move through the sales cycle?

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